Mission
Our aim was to improve the brand awareness of the artist. He titled his project "Monochrome" so we decided to go black and white for his aesthetic because he's a mysterious person.
Creative thought process
My philosophy was to bring the listener into a world of black and white and to make them digest the music easier with matching the brand to the sound.
Highway's website
Instagram Aesthetic
This music video depicts his aesthetic that we built.
We managed to grow his social media across all platforms within 3 years of joining Creatian Corp.
+30,000
Followers on instagram
+2,800
Followers on Twitter
+11,000
YouTube subscribers
+10million streams
Apple Music & Spotify
Mission
Our aim was to improve the brand awareness of the artist. Make his DIY style brand easily digestible - even to a passing consumer.
Creative thought process
He records his own music in his bedroom, produces, and shoots videos by himself. So to emphasize it, we made it sure to showcase it with short-form content and crediting himself on everything he shares.
Consistent posts every week has been growing Destin's engagement and following. +2000 followers on Instagram in 2 months.
Video includes his family. Shot and edited by Destin Laurel. This decision was made to emphasis his DIY aesthetic.
We managed to significantly grow Destin's following across all platforms in 1 year and 4 months since joining Creatian Corp.
+7,000 followers
Instagram followers gained
+17.4k followers +467.6k likes
TikTok engagement
+3000
YouTube Subscribers
+2.4million streams
Apple Music & Spotify
View the full roster found here:
Legend Yae
Recording Artist
(Signed to Alamo & BoyMeetsSpace)
Xjay
Producer/Beat-maker
The Szns
Recording Artist
Thirty6kealo
Recording Artist